merry-christmas-newflight

Merry Christmas from NewFlight

We just wanted to say a big Merry Christmas to you all. We’ve had an incredible first year in business, with our new office and with a bigger team and looking back, so much has changed it’s hard to believe it’s all happened in such a short amount of time.   For some people we made little hand made cards, after a …

photography-for-websites

Photography for Websites

Your website isn’t just an old book online, it’s a glossy magazine of the digital world. And to be exciting, immersive and enticing it needs imagery. Photography sells you, your business and gives a small experience of what you’re about. To get started with photography you need to select the right photos, these should be good quality, relevant and styled along …

Nike Logo

Making marks and making your mark

Cast your mind back to your youth and those days sat in school classes. We all spent years gruelling through calligraphy lessons in a trance-like state of wavy c’s and join-y o’s, as our eyes hypnotically followed our teacher’s hand. We were, of course, learning how to communicate by making our very first marks onto paper. These individual marks each …

sell-the-bike-ride

Top 5 Types of Film For Your Business

Stop Boring Your Customers, It’s Time To Tell Stories Film for business is one of the biggest and growing areas of marketing, companies want to create stories for their customers, build aspirations and sell a lifestyle. Ever heard of the expression “don’t sell the bike, sell the bike ride”, it means don’t sell your product features, sell the benefit that product …

film

The Power of Film – Improve Your Company Image

Why Every Business Needs Video Video is one of the biggest and fastest growing ways of consuming media today, it’s the most effective form of portraying information due to it’s speed, simplicity and sincerity. In online marketing, if content is king then video is the crown. In business, video content let’s a customer into your office, into your culture and …

inbound-overview

Definition: Inbound marketing

/ˈinˌbound/ /ˈmärkitiNG/ Inbound marketing is a particular process by which marketers create sales from new customers by creating resources that potential customers want. The main premise is to create content linked to your business and experiences that customers actively seek rather than pushing content onto them via advertising, bought email lists or hopes and prayers. Once they’ve found you, the trick is …

motion-graphics

Motion Graphics: State of the Industry

We’ve been creating videos for digital distribution for a long time and we’ve noticed a keen shift in the market. It used to be that live video was the only option, with little exception perhaps with post production compositing. But, as the photoshop generation has more and more access to video, as well as the rise of shareable video content, we saw …

tomato-can-blues

How to Build the Best Marketing Campaign Pages

Marketing Campaign landing pages are a way to meet marketing objectives. Campaign pages are more than just landing pages, they\’re the spearhead of a micro brand experience and a complete marketing objective. A marketing campaign is a thought out approach to a business objective to reach it’s goals. A marketing campaign can be anything from a promotion, to a new …